Welcome to a world where beauty products come to life! For Lyko's "Your Beauty Playground," we teamed up with ad agency Åkestam Holst and Important Looking Pirates to create a vibrant, tactile, immersive universe where every particle is made from beauty essentials. Bruto's mission was to bring this world to life and tell its story while highlighting Lyko's four key segments: Makeup, Skincare, Fragrance, and Haircare. The campaign sprinkled its magic across Europe, making waves in cinema, TV, DOOH, OOH, social media, and digital platforms.We're proud to have delivered a visually stunning and engaging experience that captures the essence of Lyko’s brand.