A mashup of quirky fashion snaps to challenge the fashion industry model: Why is quality so expensive, and accessible for so few? What about those of us who care more about the quality than the logo? Helping Forsman & Bodenfors + Singular Society to inspire folks to buy less by buying better, we curated a bunch of snapshot-ish still lives, and gave them a motion context. A concept that is tailor-made to optimise long, short, and stills formats equally. Direction and production by us.