What happens when cheese, bacon, and chili enter the racetrack? Together with Nord DDB, we built a miniature course where the ingredients went head-to-head in a series of races for McDonald’s.

 

To capture the thrill, we brought in a classic horse-racing commentator, giving each film the energy (and absurdity) of a live sporting event. The races ended, of course, with a triumphant packshot of the winning burger – turning fast food into fast fun.

 

Our job was to design, build, and direct the action from start to finish, creating a playful twist on traditional product films.