What would you do for a new life in Berlin? For this bold Lufthansa campaign with Nord DDB, the answer was simple – just change your name to Klaus-Heidi!

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We directed the film that launched the concept: an invitation to swap your given name in exchange for flights, housing, and a fresh start in Berlin.

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Our role was to shape the creative direction and bring the story to life – balancing an audacious premise with an innovative tone of voice in this major brand campaign. This film captured attention across markets and turned a quirky idea into a cultural talking point.