What does luxury look like in the Lyko universe? For this "Selected Playground" project, we joined forces with Lyko to explore just that, focusing on three iconic high-end brands: YSL, Dolce & Gabbana, and Oribe.

Each brand was given its own CGI world, crafted to reflect the essence of its identity while remaining unmistakably Lyko. Fluffy cloudscapes, intricate product modeling, and a hyper-clean aesthetic helped us strike that delicate balance between playful and premium.

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Our job was to build these dreamy, distinct environments from scratch and let the products shine – literally and figuratively. From the ornate textures of the Dolce & Gabbana blushers to the sleek silhouettes of YSL Libre, every detail was carefully considered to elevate the luxury feel.