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To launch Yalla’s new yoghurt-in-a-pouch, we created a bold, product-centric campaign that celebrates squeeziness. Putting the pack right in the centre of the campaign, we turned a simple gesture into a rich visual experience encompassing Social Media and OOH. Each OOH placement was treated as its own mini-stage, with custom-designed backgrounds tailored to enhance the squeeze effect and maximize impact across every format. 

YALLA SQUEEZE

Agency: The Barn

Client: Arla Foods

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