What does luxury look like in the Lyko universe? For this "Selected Playground" project, we joined forces with Lyko to explore just that, focusing on three iconic high-end brands: YSL, Dolce & Gabbana, and Oribe.

Each brand was given its own CGI expression, crafted to reflect the essence of its identity while remaining unmistakably Lyko. Fluffy clouds, intricate product modeling, and a hyper-clean aesthetic helped us strike that delicate balance between playful and premium. We then integrated these product worlds into the real world by means of delicate and precise compositing onto live action iPhone footage. 

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Our job was to build these dreamy, distinct environments from scratch and let the products shine – literally and figuratively. From the ornate textures of the Dolce & Gabbana blushers to the sleek silhouettes of YSL Libre, every detail was carefully considered to elevate the luxury feel.