A tabloid straight out of Paris — before it even hit the press 
 

During Paris Fashion Week, we brought the H&M In Betweens tabloid to life in full CGI production — page by page, fold by fold. The publication captured models’ off-duty moments between shows, and since it wasn’t printed yet, we recreated it from scratch: every texture, turn, and shadow.
 

Animated in stop-motion and wrapped in the hum of Paris, the film combined motion design, high-end CGI, and live-action production to bring H&M’s editorial concept to life as a compelling advertising and brand campaign. Delivered digitally, this campaign celebrates the in-between moments of fashion, creating a playful, immersive experience.