For the launch of PASTY MAN, a new NYC-based sunscreen brand for men, we developed a 3D product and motion toolbox designed for a campaign that deliberately does the opposite of the category. While most sunscreen brands speak to women and lean into glossy beach aesthetics, PASTY MAN
is built around humor, punk energy and New York attitude. 

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We created a scalable library of 3D-modeled and animated product assets to support the launch campaign across film, social and digital touchpoints. The visuals were designed to match the brand’s irreverent voice and deadpan humor, expressed through taglines such as:

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Made for Vanity & Survival.

Youth is wasted on the young who don’t SPF.

Your butt ages better than your face.

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The goal was to build a flexible visual system that could carry the brand’s personality

as strongly as the product itself.